Pajzos Winery

The logo preserves the key stylistic features and character of its predecessor while being reborn in a refined, modern, and minimalist interpretation. The form, defined by just a few lines, features an elegant and lightweight design that breaks away from the previous ornamental decoration and follows the principle that “less is more.” This is complemented by the motif formerly referred to as “Pajzos” — today simply called a shield — which references the origin of the name. The composition is crowned by a typography characterized by strong letterforms and an airy arrangement. The logo has been designed to function effectively in both small and large formats, while also allowing for the application of a wide range of premium printing and finishing techniques. Whether used on a label, a business card, or as a three-dimensional element within the winery itself, it remains highly versatile.